Essays by distinguished marketing scholars of the Society for Marketing Advances
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors h...
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam ; Boston :
JAI,
2002.
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| Series: | Advances in business marketing and purchasing ;
v. 11. |
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
| Summary: | This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades. |
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| Physical Description: | 1 online resource (xii, 220 p.) : ill. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781849501484 (electronic bk.) : 1849501483 (electronic bk.) : |
| ISSN: | 1069-0964 ; |