Essays by distinguished marketing scholars of the Society for Marketing Advances

• Corporate Author: Society for Marketing Advances
• Other Authors: Woodside, Arch G., Moore, Ellen M.
• Format: Electronic eBook
• Language: English
• Published: Amsterdam ; Boston : JAI, 2002.
• Series: Advances in business marketing and purchasing ; v. 11.
• Subjects: Marketing.; Sales & marketing.; Purchasing & supply management.; Business & Economics > Marketing > General.
• Physical Description: 1 online resource (xii, 220 p.) : ill.
• Bibliography: Includes bibliographical references.
• ISBN: 9781849501484 (electronic bk.) : 1849501483 (electronic bk.) :
• ISSN: 1069-0964 ;

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.