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03192cam a2200457Ka 4500 |
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ocn646515652 |
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OCoLC |
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20100927033606.0 |
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m d |
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cr un||||||||| |
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100709s2002 ne a ob 000 0 eng d |
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|a 9781849501484 (electronic bk.) :
|c £70.95 ; € 102.95 ; $131.95
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|a 1849501483 (electronic bk.) :
|c £70.95 ; € 102.95 ; $131.95
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|z 0762308699 (hbk.)
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|z 9780762308699 (hbk.)
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|a ZJC
|b eng
|c ZJC
|d ZJC
|d GrThAP
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|a HF5415
|b .E87 2002
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|a KJS
|2 bicssc
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|a BUS043000
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|a 339.1
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|a 658.8
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|a Essays by distinguished marketing scholars of the Society for Marketing Advances
|h [electronic resource] /
|c edited by Arch G. Woodside, Ellen M. Moore.
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| 260 |
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|a Amsterdam ;
|a Boston :
|b JAI,
|c 2002.
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| 300 |
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|a 1 online resource (xii, 220 p.) :
|b ill.
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| 490 |
1 |
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|a Advances in business marketing and purchasing,
|x 1069-0964 ;
|v v. 11
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| 504 |
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|a Includes bibliographical references.
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|a Preface / Arch G. Woodside, Ellen M. Moore -- Advances in applied consumer behavior: a market segmentation programme / Henry Assael -- The interplay of cognitions and emotions in building services customers retention / Jean-Charles Chebat -- Technology and the new economy: implications for higher education and the marketing discipline / Joseph F. Hair, Barry J. Babin -- Selected issues in modeling consumer brand choice: the extended competitive vulnerability model / Michel Laroche -- Observations on some key psychometric properties of paper-and-pencil measures / Richard G. Netemeyer, Chris Pullig, William O. Bearden -- Marketing is a body of knowledge / Robert A. Peterson -- Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness / Kelly Tepper Tian, William O. Bearden -- Social structural foundations of publication productivity in the Journal of Consumer Research / John P. Eaton, James C. Ward, Ajith Kumar, Peter H. Reingen.
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| 520 |
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|a This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.
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| 588 |
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|a Description based on print version record.
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| 650 |
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|a Marketing.
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| 650 |
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7 |
|a Sales & marketing.
|2 bicssc
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| 650 |
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7 |
|a Purchasing & supply management.
|2 bicssc
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| 650 |
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7 |
|a Business & Economics
|x Marketing
|x General.
|2 bisacsh
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| 700 |
1 |
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|a Woodside, Arch G.
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| 700 |
1 |
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|a Moore, Ellen M.
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| 710 |
2 |
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|a Society for Marketing Advances.
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| 776 |
0 |
8 |
|i Print version:
|t Essays by distinguished marketing scholars of the Society for Marketing Advances.
|d Amsterdam ; Boston : JAI, 2002
|z 0762308699
|w (OCoLC)50053092
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| 830 |
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0 |
|a Advances in business marketing and purchasing ;
|v v. 11.
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| 856 |
4 |
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|u http://www.emeraldinsight.com/1069-0964/11
|z Full Text via HEAL-Link
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| 913 |
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|1 BMEbacklist
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