Essays by distinguished marketing scholars of the Society for Marketing Advances

• Corporate Author: Society for Marketing Advances
• Other Authors: Woodside, Arch G., Moore, Ellen M.
• Format: Electronic eBook
• Language: English
• Published: Amsterdam ; Boston : JAI, 2002.
• Series: Advances in business marketing and purchasing ; v. 11.
• Subjects: Marketing.; Sales & marketing.; Purchasing & supply management.; Business & Economics > Marketing > General.

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors h...