Essays by distinguished marketing scholars of the Society for Marketing Advances

• Συγγραφή απο Οργανισμό/Αρχή: Society for Marketing Advances
• Άλλοι συγγραφείς: Woodside, Arch G., Moore, Ellen M.
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Amsterdam ; Boston : JAI, 2002.
• Σειρά: Advances in business marketing and purchasing ; v. 11.
• Θέματα: Marketing.; Sales & marketing.; Purchasing & supply management.; Business & Economics > Marketing > General.

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors h...

Πίνακας περιεχομένων:

• Preface / Arch G. Woodside, Ellen M. Moore
• Advances in applied consumer behavior: a market segmentation programme / Henry Assael
• The interplay of cognitions and emotions in building services customers retention / Jean-Charles Chebat
• Technology and the new economy: implications for higher education and the marketing discipline / Joseph F. Hair, Barry J. Babin
• Selected issues in modeling consumer brand choice: the extended competitive vulnerability model / Michel Laroche
• Observations on some key psychometric properties of paper-and-pencil measures / Richard G. Netemeyer, Chris Pullig, William O. Bearden
• Marketing is a body of knowledge / Robert A. Peterson
• Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness / Kelly Tepper Tian, William O. Bearden
• Social structural foundations of publication productivity in the Journal of Consumer Research / John P. Eaton, James C. Ward, Ajith Kumar, Peter H. Reingen.