Evaluating marketing actions and outcomes
What's really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the organization's performance? What actions are wasted motions - what are we doing that does not contribute and wastes our time? What actions harm...
Άλλοι συγγραφείς: | |
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Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Oxford :
Elsevier,
2003.
|
Σειρά: | Advances in business marketing and purchasing ;
v. 12. |
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |