Evaluating marketing actions and outcomes

• Άλλοι συγγραφείς: Woodside, Arch G.
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Oxford : Elsevier, 2003.
• Σειρά: Advances in business marketing and purchasing ; v. 12.
• Θέματα: Marketing > Management.; Customer relations > Management.; Total quality management.; Organizational effectiveness.; Decision making.; Management decision making.; Business & Economics > Marketing > General.

What's really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the organization's performance? What actions are wasted motions - what are we doing that does not contribute and wastes our time? What actions harm...