Evaluating marketing actions and outcomes

• Other Authors: Woodside, Arch G.
• Format: Electronic eBook
• Language: English
• Published: Oxford : Elsevier, 2003.
• Series: Advances in business marketing and purchasing ; v. 12.
• Subjects: Marketing > Management.; Customer relations > Management.; Total quality management.; Organizational effectiveness.; Decision making.; Management decision making.; Business & Economics > Marketing > General.

What's really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the organization's performance? What actions are wasted motions - what are we doing that does not contribute and wastes our time? What actions harm...