New directions in international advertising research
This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as...
| Other Authors: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam ; Boston :
JAI,
2002.
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| Series: | Advances in international marketing ;
v. 12. |
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
