New directions in international advertising research
This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as...
| Άλλοι συγγραφείς: | |
|---|---|
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Amsterdam ; Boston :
JAI,
2002.
|
| Σειρά: | Advances in international marketing ;
v. 12. |
| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
| Περίληψη: | This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners. |
|---|---|
| Φυσική περιγραφή: | 1 online resource (xi, 280 p.) : ill. |
| Βιβλιογραφία: | Includes bibliographical references. |
| ISBN: | 9781849501675 (electronic bk.) : 184950167X (electronic bk.) : |
| ISSN: | 1474-7979 ; |
