Reviving traditions in research on international market entry

• Other Authors: Li, Tiger
• Format: Electronic eBook
• Language: English
• Published: Amsterdam ; Boston : JAI, 2003.
• Series: Advances in international marketing ; v. 14.
• Subjects: International business enterprises.; Export marketing > Research.; New products > Research.; Competition, International.; Marketing research.; Business ethics.; International business.; Company law.; Business & Economics > International > Marketing.; Business & Economics > Marketing > Research.

In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 per cent of the world trade but studies on the topic have dwindled to naught. The practice of gray...