Reviving traditions in research on international market entry

• Άλλοι συγγραφείς: Li, Tiger
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Amsterdam ; Boston : JAI, 2003.
• Σειρά: Advances in international marketing ; v. 14.
• Θέματα: International business enterprises.; Export marketing > Research.; New products > Research.; Competition, International.; Marketing research.; Business ethics.; International business.; Company law.; Business & Economics > International > Marketing.; Business & Economics > Marketing > Research.

In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 per cent of the world trade but studies on the topic have dwindled to naught. The practice of gray...

Πίνακας περιεχομένων:

• Preface / S.Tamer Cavusgil
• Reviving traditions in research on international market entry / Tiger Li
• International countertrade: a reverse marketing perspective / Saeed Samiee
• MNC control over foreign market ventures: do host governments still play a major role? / Shaoming Zou, Charles R Taylor, Er (Eric) Fang
• Channel integration decisions in new product global competition: a conceptual framework and empirical examination / Tiger Li, Zhan G Li
• Gray markets: threat or opportunity? the case of Herman Miller vs. ASAL GmbH / Michael R. Mullen, C.M. Sashi, Patricia M. Doney
• Patent issues in China: entry decisions in a dynamic legal and competitive environment / Steven W Kopp, Ka Zeng
• Building strategic partnering between multinational corporations and their Chinese counterparts: a preliminary survey with focus on equity joint ventures / Chiang-nan Chao, Robert J. Mockler, Dorothy G. Dologite
• Enablers of long-term marketing relationships in cross-cultural business / Angelica C Cortes, Arturo Vasquez-Parraga.