Theories of the multinational enterprise diversity, complexity, and relevance /

• Άλλοι συγγραφείς: Hitt, Michael A., Cheng, Joseph L. C. (Joseph Lap-Chiu), 1952-
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Oxford ; Boston : Elsevier JAI, 2004.
• Έκδοση: 1st ed.
• Σειρά: Advances in international management ; v. 16.
• Θέματα: International business enterprises > Management.; Multinationals.; Management & management techniques.; Business & Economics > International > General.; Business & Economics > Management.

The early research on multinational enterprises usually relied on traditional economic theory or relatively simple but powerful theories developed in the field of international business. They were developed to help us understand why firms entered international markets. However, as the field of inter...