Sold on language : how advertisers talk to you and what this says about you /
Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and researc...
| Κύριος συγγραφέας: | |
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| Άλλοι συγγραφείς: | |
| Μορφή: | Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Chichester, West Sussex ; Malden, MA :
Wiley-Blackwell,
2011.
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| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
| Περίληψη: | Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science. |
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| Φυσική περιγραφή: | 1 online resource (xii, 317 pages) : illustrations, maps |
| Βιβλιογραφία: | Includes bibliographical references and index. |
| ISBN: | 9780470978153 0470978155 9780470978146 0470978147 |
| DOI: | 10.1002/9780470978146 |
