Sold on language : how advertisers talk to you and what this says about you /
Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and researc...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Chichester, West Sussex ; Malden, MA :
Wiley-Blackwell,
2011.
|
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
| Summary: | Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science. |
|---|---|
| Physical Description: | 1 online resource (xii, 317 pages) : illustrations, maps |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780470978153 0470978155 9780470978146 0470978147 |
| DOI: | 10.1002/9780470978146 |
