Convert! : designing Web sites to increase traffic and conversion /

• Main Author: Hunt, Ben (Ben R.)
• Format: eBook
• Language: English
• Published: Indianapolis, Ind. : Wiley Pub., 2011.
• Subjects: Web sites > Design.; Web sites > Marketing.; Internet marketing.; Internet advertising.; Electronic commerce.; Web sites > Evaluation.; Web sites > Testing.; Electronic books.
• Item Description: Includes index.
• Physical Description: 1 online resource (xxiii, 288 pages) : illustrations
• ISBN: 9781118036921; 1118036921; 9781118255827; 1118255828; 9781118036938; 111803693X; 9781118036945; 1118036948
• DOI: 10.1002/9781118255827

Provides advice on Web site design and Internet marketing to increase traffic and improve the site's conversion rate.