Beyond the familiar : long-term growth through customer focus and innovation /
"Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the com...
Κύριοι συγγραφείς: | , |
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Μορφή: | Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
San Francisco, Calif. :
Jossey-Bass,
2011.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |