Beyond the familiar : long-term growth through customer focus and innovation /

"Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the com...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Barwise, Patrick, Meehan, Seán (Συγγραφέας)
Μορφή: Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: San Francisco, Calif. : Jossey-Bass, 2011.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link