APA (7th ed.) Citation

Barwise, P., & Meehan, S. (2011). Beyond the familiar: Long-term growth through customer focus and innovation. Jossey-Bass. https://doi.org/10.1002/9781119992554

Chicago Style (17th ed.) Citation

Barwise, Patrick, and Seán Meehan. Beyond the Familiar: Long-term Growth Through Customer Focus and Innovation. San Francisco, Calif.: Jossey-Bass, 2011. https://doi.org/10.1002/9781119992554.

MLA (8th ed.) Citation

Barwise, Patrick, and Seán Meehan. Beyond the Familiar: Long-term Growth Through Customer Focus and Innovation. Jossey-Bass, 2011. https://doi.org/10.1002/9781119992554.