Beyond the familiar : long-term growth through customer focus and innovation /

• Main Authors: Barwise, Patrick, Meehan, Seán (Author)
• Format: eBook
• Language: English
• Published: San Francisco, Calif. : Jossey-Bass, 2011.
• Subjects: Customer services.; Success in business.; BUSINESS & ECONOMICS > Customer Relations.; Electronic books.

"Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the com...