Social network analysis in telecommunications /

• Κύριος συγγραφέας: Reis Pinheiro, Carlos Andre, 1940-
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, N.J. : Wiley, [2011]
• Σειρά: Wiley and SAS business series.
• Θέματα: Telecommunication > Customer services.; Social networks.; Customer relations > Technological innovations.; BUSINESS & ECONOMICS > Strategic Planning.; BUSINESS & ECONOMICS > Industries > Media & Communications.; TECHNOLOGY & ENGINEERING > Telecommunications.; Business.; Electronic books.

"A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowle...