Social network analysis in telecommunications /

Social network analysis in telecommunications /

"A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowle...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Reis Pinheiro, Carlos Andre, 1940-
Μορφή: Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Hoboken, N.J. : Wiley, [2011]
Σειρά:Wiley and SAS business series.
Θέματα:
Telecommunication > Customer services.
Social networks.
Customer relations > Technological innovations.
BUSINESS & ECONOMICS > Strategic Planning.
BUSINESS & ECONOMICS > Industries > Media & Communications.
TECHNOLOGY & ENGINEERING > Telecommunications.
Business.
Electronic books.
Διαθέσιμο Online:Full Text via HEAL-Link
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049 |a MAIN 
100 1 |a Reis Pinheiro, Carlos Andre,  |d 1940- 
245 1 0 |a Social network analysis in telecommunications /  |c Carlos Andre Reis Pinheiro. 
264 1 |a Hoboken, N.J. :  |b Wiley,  |c [2011] 
264 4 |c ©2011 
300 |a 1 online resource (xx, 284 pages). 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Wiley & SAS business series 
504 |a Includes bibliographical references (pages 273-276) and index. 
520 |a "A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis."--  |c Provided by publisher. 
588 0 |a Print version record. 
650 0 |a Telecommunication  |x Customer services. 
650 0 |a Social networks. 
650 0 |a Customer relations  |x Technological innovations. 
650 4 |a Customer relations  |x Technological innovations. 
650 4 |a Social networks. 
650 4 |a Telecommunication  |x Customer services. 
650 7 |a BUSINESS & ECONOMICS  |x Strategic Planning.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Industries  |x Media & Communications.  |2 bisacsh 
650 7 |a TECHNOLOGY & ENGINEERING  |x Telecommunications.  |2 bisacsh 
650 7 |a Business.  |2 fast  |0 (OCoLC)fst00842262 
655 4 |a Electronic books. 
655 7 |a Electronic books.  |2 local 
776 0 8 |i Print version:  |a Reis Pinheiro, Carlos Andre, 1940-  |t Social network analysis in telecommunications.  |d Hoboken, N.J. : Wiley, ©2011  |z 9780470647547  |w (DLC) 2010039895  |w (OCoLC)667871978 
830 0 |a Wiley and SAS business series. 
856 4 0 |u https://doi.org/10.1002/9781119200529  |z Full Text via HEAL-Link 
994 |a 92  |b DG1 

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