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05066nam a2200529 4500 |
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ocn729724648 |
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OCoLC |
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20170124072353.9 |
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m o d |
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cr cn||||||||| |
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110609s2011 enka ob 001 0 eng d |
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|a DG1
|b eng
|e pn
|c DG1
|d YDXCP
|d OCLCQ
|d E7B
|d OCLCQ
|d IAI
|d ZMC
|d OCLCQ
|d IUL
|d OCLCF
|d OCLCA
|d VLB
|d OCLCQ
|d DG1
|d GrThAP
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| 019 |
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|a 727021237
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|a 9781444340525
|q (electronic bk.)
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|a 1444340522
|q (electronic bk.)
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|z 9781405184182
|q (hbk.)
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|z 1405184183
|q (hbk.)
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1 |
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|a AU@
|b 000047226144
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1 |
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|a NLGGC
|b 389615250
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| 035 |
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|a (OCoLC)729724648
|z (OCoLC)727021237
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| 037 |
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|a 10.1002/9781444340525
|b Wiley InterScience
|n http://www3.interscience.wiley.com
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|a P96.A83
|b H35 2011eb
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0 |
4 |
|a 302.23
|2 22
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| 084 |
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|a SOC052000
|2 bisacsh
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| 049 |
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|a MAIN
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| 245 |
0 |
4 |
|a The handbook of media audiences /
|c [edited by] Virginia Nightingale.
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| 264 |
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1 |
|a Chichester ;
|a Malden, MA :
|b Wiley-Blackwell,
|c 2011.
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| 300 |
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|a 1 online resource (xiii, 540 pages) :
|b illustrations.
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a Global handbooks in media and communication research
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
0 |
|t Introduction /
|r Virginia Nightingale --
|g Part I.
|t Being Audiences:
|g 1.
|t Readers as audiences /
|r Wendy Griswold, Elizabeth Lenaghan, and Michelle Naffziger;
|g 2.
|t Listening for listeners : the work of arranging how listening will occur in cultures of recorded sound /
|r Jackie Cook;
|g 3.
|t Viewing /
|r Shawn Shimpach;
|g 4.
|t Search and social media /
|r Virginia Nightingale;
|g 5.
|t Spreadable media : how audiences create value and meaning in a networked economy /
|r Joshua Green and Henry Jenkins;
|g 6.
|t Going mobile /
|r Gerard Goggin --
|g Part II.
|t Theorizing Audiences:
|g 7.
|t Audiences and publics, media and public spheres /
|r Richard Butsch;
|g 8.
|t The implied audience of communications policy making : regulating media in the interests of citizens and consumers /
|r Sonia Livingstone and Peter Lunt;
|g 9.
|t New configurations of the audience? The challenges of user-generated content for audience theory and media participation /
|r Nico Carpentier;
|g 10.
|t The necessary future of the audience ... and how to research it /
|r Nick Couldry;
|g 11.
|t Reception /
|r Cornel Sandvoss;
|g 12.
|t Affect theory and audience /
|r Anna Gibbs --
|g Part III.
|t Researching Audiences:
|g 13.
|t Toward a branded audience : on the dialectic between marketing and consumer agency /
|r Adam Arvidsson;
|g 14.
|t Ratings and audience measurement /
|r Philip M. Napoli;
|g 15.
|t Quantitative audience research : embracing the poor relation /
|r David Deacon and Emily Keightley
|g 16.
|t Media effects in context /
|r Brian O'Neill;
|t 17.
|t Cultivation analysis and media violence /
|r Andy Ruddock;
|g 18.
|t Creative and visual methods in audience research /
|r Fatimah Awan and David Gauntlett;
|g 19.
|t Locating media ethnography /
|r Patrick D. Murphy --
|g Part IV.
|t Doing Audience Research:
|g 20.
|t Children's media cultures in comparative perspective /
|r Sonia Livingstone and Kirsten Drotner --
|t Fan cultures and fan communities /
|r Kristina Busse and Jonathan Gray --
|t Beyond the presumption of identity? Ethnicities, cultures, and transnational audiences /
|r Mirca Madianou;
|g 21.
|t Participatory vision : watching movies with Yolngu /
|r Jennifer Deger;
|g 22.
|t The audience is the show /
|r Annette Hill;
|g 23.
|t Seeking the audience for news : response, news talk, and everyday practices /
|r S. Elizabeth Bird;
|g 24.
|t Sport and its audiences /
|r David Rowe.
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| 520 |
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|a "This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.-Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--
|c Provided by publisher.
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| 588 |
0 |
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|a Print version record.
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| 650 |
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0 |
|a Mass media
|x Audiences.
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| 650 |
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0 |
|a Mass media and culture.
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| 650 |
|
7 |
|a SOCIAL SCIENCE
|x Media Studies.
|2 bisacsh
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| 650 |
|
7 |
|a Mass media and culture.
|2 fast
|0 (OCoLC)fst01011339
|
| 650 |
|
7 |
|a Mass media
|x Audiences.
|2 fast
|0 (OCoLC)fst01011223
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| 700 |
1 |
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|a Nightingale, Virginia.
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| 710 |
2 |
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|a Wiley InterScience (Online service)
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| 776 |
0 |
8 |
|i Print version:
|t Handbook of media audiences.
|d Chichester ; Malden, MA : Wiley-Blackwell, 2011
|z 9781405184182
|w (DLC) 2011003989
|w (OCoLC)671701618
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| 830 |
|
0 |
|a Global handbooks in media and communication research.
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| 856 |
4 |
0 |
|u https://doi.org/10.1002/9781444340525
|z Full Text via HEAL-Link
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| 994 |
|
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|a 92
|b DG1
|
