The handbook of media audiences /

• Corporate Author: Wiley InterScience (Online service)
• Other Authors: Nightingale, Virginia
• Format: eBook
• Language: English
• Published: Chichester ; Malden, MA : Wiley-Blackwell, 2011.
• Series: Global handbooks in media and communication research.
• Subjects: Mass media > Audiences.; Mass media and culture.; SOCIAL SCIENCE > Media Studies.

"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.-Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse pers...