Master data management in practice : achieving true customer MDM /

• Main Author: Cervo, Dalton, 1967-
• Other Authors: Allen, Mark, 1953-
• Format: eBook
• Language: English
• Published: Hoboken, NJ : Wiley, [2011]
• Series: Wiley corporate F & A ; 559.
• Subjects: Customer relations > Data processing.; Data warehousing.; Data integration (Computer science); Management information systems.; Information resources management.; BUSINESS & ECONOMICS > Strategic Planning.; BUSINESS & ECONOMICS > Information Management.; BUSINESS & ECONOMICS > Knowledge Capital.; Electronic books.

"Expert guidance for Master Data Management (MDM) implementation. Master Data Management in Practice provides a logical order toward planning, implementation, ongoing management, and advanced practices of Customer MDM with tables, graphs, and charts. Authors Dalton Cervo and Mark Allen show org...