APA (7th ed.) Citation

Cervo, D., & Allen, M. (2011). Master data management in practice: Achieving true customer MDM. Wiley. https://doi.org/10.1002/9781118269053

Chicago Style (17th ed.) Citation

Cervo, Dalton, and Mark Allen. Master Data Management in Practice: Achieving True Customer MDM. Hoboken, NJ: Wiley, 2011. https://doi.org/10.1002/9781118269053.

MLA (8th ed.) Citation

Cervo, Dalton, and Mark Allen. Master Data Management in Practice: Achieving True Customer MDM. Wiley, 2011. https://doi.org/10.1002/9781118269053.