Win/loss reviews : a new knowledge model for competitive intelligence /

• Κύριος συγγραφέας: Marcet, Rick
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, N.J. : Wiley, [2011]
• Σειρά: Microsoft executive leadership series.
• Θέματα: Marketing > Evaluation.; Business intelligence.; Strategic planning.; Competition.; BUSINESS & ECONOMICS > Information Management.; BUSINESS & ECONOMICS > Knowledge Capital.; Electronic books.

"Win/Loss Reviews shows how every company can improve top and bottom line performance by systematically capturing the key insights from deals that have been won, lost or delayed. While the book talks to decision makers and business strategists, the principles and disciplines explored are aimed...