APA (7th ed.) Citation

Marcet, R. (2011). Win/loss reviews: A new knowledge model for competitive intelligence. Wiley. https://doi.org/10.1002/9781119202387

Chicago Style (17th ed.) Citation

Marcet, Rick. Win/loss Reviews: A New Knowledge Model for Competitive Intelligence. Hoboken, N.J.: Wiley, 2011. https://doi.org/10.1002/9781119202387.

MLA (8th ed.) Citation

Marcet, Rick. Win/loss Reviews: A New Knowledge Model for Competitive Intelligence. Wiley, 2011. https://doi.org/10.1002/9781119202387.