Win/loss reviews : a new knowledge model for competitive intelligence /
"Win/Loss Reviews shows how every company can improve top and bottom line performance by systematically capturing the key insights from deals that have been won, lost or delayed. While the book talks to decision makers and business strategists, the principles and disciplines explored are aimed...
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
[2011]
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| Series: | Microsoft executive leadership series.
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| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
| Summary: | "Win/Loss Reviews shows how every company can improve top and bottom line performance by systematically capturing the key insights from deals that have been won, lost or delayed. While the book talks to decision makers and business strategists, the principles and disciplines explored are aimed at bridging the flow of competitive intelligence between sales and marketing, simultaneously providing insights and line-of-site to the dynamics affecting business performance"--Provided by publisher. |
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| Physical Description: | 1 online resource (xxii, 202 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119202387 1119202388 9781118102596 1118102592 9781118102602 1118102606 9781118102589 1118102584 1283176920 9781283176927 |
| DOI: | 10.1002/9781119202387 |
