Export now : five keys to entering new markets /

• Main Author: Lavin, Franklin L.
• Other Authors: Cohan, Peter S., 1957-
• Format: eBook
• Language: English
• Published: Singapore ; Hoboken, NJ : John Wiley & Sons, (Asia), [2011]
• Subjects: Exports.; Export marketing.; Business enterprises > Case studies.; Export sales contracts > United States > Handbooks, manuals, etc.; Small business > Handbooks, manuals, etc.; Small business.; BUSINESS & ECONOMICS > Exports & Imports.; BUSINESS & ECONOMICS > International > Marketing.; BUSINESS & ECONOMICS > Marketing > Multilevel.; Business enterprises.; Electronic books.; Case studies.

How your business can tap into foreign markets In Export Now, two superbly qualified authors explain the secrets to taking your company global. Offering a real-world strategy that any sized business can use to go global, this book serves as a trustworthy handbook for identifying, evaluating, and pro...

Table of Contents:

• pt. 1. Why and what : setting your export goals
• pt. 2. How : five keys to choosing your export strategy
• pt. 3. When : making your export strategy happen.