APA (7th ed.) Citation

McDonald, M., & Wilson, H. (2011). Marketing plans: How to prepare them, how to use them (7th ed.). Wiley. https://doi.org/10.1002/9781119205876

Chicago Style (17th ed.) Citation

McDonald, Malcolm, and Hugh Wilson. Marketing Plans: How to Prepare Them, How to Use Them. 7th ed. Chichester, West Sussex, U.K.: Wiley, 2011. https://doi.org/10.1002/9781119205876.

MLA (8th ed.) Citation

McDonald, Malcolm, and Hugh Wilson. Marketing Plans: How to Prepare Them, How to Use Them. 7th ed. Wiley, 2011. https://doi.org/10.1002/9781119205876.