Marketing plans : how to prepare them, how to use them /

• Main Author: McDonald, Malcolm
• Other Authors: Wilson, Hugh, 1962-
• Format: eBook
• Language: English
• Published: Chichester, West Sussex, U.K. : Wiley, [2011]
• Edition: 7th ed.
• Subjects: Marketing > Management.; Marketing > Planning.; BUSINESS & ECONOMICS > Green Business.; Electronic books.

"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put...