Marketing plans : how to prepare them, how to use them /

• Κύριος συγγραφέας: McDonald, Malcolm
• Άλλοι συγγραφείς: Wilson, Hugh, 1962-
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex, U.K. : Wiley, [2011]
• Έκδοση: 7th ed.
• Θέματα: Marketing > Management.; Marketing > Planning.; BUSINESS & ECONOMICS > Green Business.; Electronic books.

"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put...