Managing corporate social responsibility : a communication approach /

• Main Author: Coombs, W. Timothy
• Corporate Author: Wiley InterScience (Online service)
• Other Authors: Holladay, Sherry J.
• Format: eBook
• Language: English
• Published: Malden, MA : Wiley-Blackwell, 2011.
• Subjects: Social responsibility of business.; Business communication.; BUSINESS & ECONOMICS > Advertising & Promotion.; Electronic books.

"Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need...

Table of Contents:

• Conceptualizing corporate social responsibility
• Strategic CSR
• CSR scanning and monitoring
• Formative research
• Create the CSR initiative
• Communicate the CSR initiative
• Evaluation and feedback
• CSR issues
• References
• Index.