Retail analytics : the secret weapon /

• Main Author: Cox, Emmett, 1957-
• Format: eBook
• Language: English
• Published: Hoboken, N.J. : Wiley, [2012]
• Series: Wiley and SAS business series.
• Subjects: Retail trade.; Retail trade > Statistics.; Retail trade > Case studies.; BUSINESS & ECONOMICS > Industries > Retailing.; Electronic books.; Case studies.; Statistics.

"Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail...