Retail analytics : the secret weapon /
"Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail...
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
[2012]
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| Series: | Wiley and SAS business series.
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| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
| Summary: | "Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail basics and organization structures to common retail database designs. Numerous cases studies and examples are given throughout. In addition, within each chapter the importance of analytics and data is examined"--Provided by publisher. |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (xii, 164 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781118148358 1118148355 9781118148327 1118148320 9781118148341 1118148347 9781119205340 1119205344 |
| DOI: | 10.1002/9781119205340 |
