Retail analytics : the secret weapon /
"Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail...
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
[2012]
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| Series: | Wiley and SAS business series.
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| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
