Retail analytics : the secret weapon /

• Main Author: Cox, Emmett, 1957-
• Format: eBook
• Language: English
• Published: Hoboken, N.J. : Wiley, [2012]
• Series: Wiley and SAS business series.
• Subjects: Retail trade.; Retail trade > Statistics.; Retail trade > Case studies.; BUSINESS & ECONOMICS > Industries > Retailing.; Electronic books.; Case studies.; Statistics.

"Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail...

Table of Contents:

• Cover; Series page; Title page; Copyright page; Preface; Acknowledgments; Chapter 1: Retailing Analytics: An Introduction; RETAILER GOODWILL; THE INSIDE SCOOP: RETAIL POWER BROKERS; RETAIL ORGANIZATION; COMMUNICATING TO THE RETAIL ORGANIZATION; POINT OF SALE VERSUS MARKET BASKET DATA; DATA IS GOLD; DATA AS REVENUE: THE PRICE OF RETAIL DATA; Chapter 2: Retail and Data Analytics; HARD-CORE DATA TERMS: NOW WE'RE TALKING ABOUT THE FUN STUFF; MARKET BASKET; DATA STORAGE 101; DATA WITHOUT USE IS OVERHEAD; CASE STUDIES AND PRACTICAL EXAMPLES OF DATA-RELATED RETAIL PROJECTS.