The strategy pathfinder : core concepts and live cases /
"This new edition of the popular The Strategy Pathfinder updates the micro-cases of real-life problems faced by companies and executives. These micro-cases help readers to engage with the kinds of situations they will encounter in their working lives while provoking discussions about key theore...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, U.K. :
John Wiley & Sons,
2011.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
| Summary: | "This new edition of the popular The Strategy Pathfinder updates the micro-cases of real-life problems faced by companies and executives. These micro-cases help readers to engage with the kinds of situations they will encounter in their working lives while provoking discussions about key theoretical themes. Original presentation and design makes this an essential companion for both the business-school classroom and the executive briefcase. The Strategy Pathfinder brings experienced and potential executives alike an instant guide to the concepts and techniques they need to know. An innovative introduction to strategy. Makes readers active "producers" of strategy, rather than passive recipients of received wisdom. Presents essential pathways through the strategy jungle. Each case provokes discussion about a key theoretical theme. Encourages readers to form a view themselves, and then test it against the views of others, before offering recommendations about how best to proceed. Cases are drawn from Africa, the Americas, Asia, Europe and Oceania. Supported by online lecturer supplements"-- |
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| Item Description: | Title from title screen. |
| Physical Description: | 1 online resource |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781119206026 1119206022 9781119990178 1119990173 9781119995883 1119995884 9781119995890 1119995892 |
| DOI: | 10.1002/9781119206026 |
