Modern analysis of customer surveys : with applications using R /

• Corporate Author: Wiley InterScience (Online service)
• Other Authors: Kenett, Ron (Editor), Salini, Silvia (Editor)
• Format: eBook
• Language: English
• Published: Chichester : John Wiley & Sons, 2011.
• Series: Statistics in practice.
• Subjects: Consumer satisfaction > Research > Statistical methods.; Consumer satisfaction > Evaluation.; Consumers > Research > Statistical methods.; Consumers > Research > Data processing.; Sampling (Statistics) > Evaluation.; Surveys > Statistical methods.; Surveys > Data processing.; BUSINESS & ECONOMICS > Marketing > Research.; Electronic books.

This book introduces customer satisfaction surveys, with focus on the classical problems of analysing them, which include; missing values, outliers, sampling techniques, integration of different data sources, as well as modern and non-standard tools. Each chapter describes, in detail, a different te...