Modern analysis of customer surveys : with applications using R /

• Συγγραφή απο Οργανισμό/Αρχή: Wiley InterScience (Online service)
• Άλλοι συγγραφείς: Kenett, Ron (Επιμελητής έκδοσης), Salini, Silvia (Επιμελητής έκδοσης)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester : John Wiley & Sons, 2011.
• Σειρά: Statistics in practice.
• Θέματα: Consumer satisfaction > Research > Statistical methods.; Consumer satisfaction > Evaluation.; Consumers > Research > Statistical methods.; Consumers > Research > Data processing.; Sampling (Statistics) > Evaluation.; Surveys > Statistical methods.; Surveys > Data processing.; BUSINESS & ECONOMICS > Marketing > Research.; Electronic books.

This book introduces customer satisfaction surveys, with focus on the classical problems of analysing them, which include; missing values, outliers, sampling techniques, integration of different data sources, as well as modern and non-standard tools. Each chapter describes, in detail, a different te...

Πίνακας περιεχομένων:

• Front Matter
• Basic aspects of Customer Satisfaction Survey Data Analysis. Standards and Classical Techniques in Data Analysis of Customer Satisfaction Surveys / Silvia Salini, Ron S Kenett
• The ABC Annual Customer Satisfaction Survey / Ron S Kenett, Silvia Salini
• Census and Sample Surveys / Giovanna Nicolini, Luciana Dalla Valle
• Measurement Scales / Andrea Bonanomi, Gabriele Cantaluppi
• Integrated Analysis / Silvia Biffignandi
• Web Surveys / Roberto Furlan, Diego Martone
• The Concept and Assessment of Customer Satisfaction / Irena Ograjen₍ek, Iddo Gal
• Missing Data and Imputation Methods / Alessandra Mattei, Fabrizia Mealli, Donald B Rubin
• Outliers and Robustness for Ordinal Data / Marco Riani, Francesca Torti, Sergio Zani
• Modern Techniques in Customer Satisfaction Survey Data Analysis. Statistical Inference for Causal Effects / Fabrizia Mealli, Barbara Pacini, Donald B Rubin
• Bayesian Networks Applied to Customer Surveys / Ron S Kenett, Giovanni Perruca, Silvia Salini
• Log-Linear Model Methods / Stephen E Fienberg, Daniel Manrique-Vallier
• CUB Models: Statistical Methods and Empirical Evidence / Maria Iannario, Domenico Piccolo
• The Rasch Model / Francesca De Battisti, Giovanna Nicolini, Silvia Salini
• Tree-Based Methods and Decision Trees / Giuliano Galimberti, Gabriele Soffritti
• PLS Models / Giuseppe Boari, Gabriele Cantaluppi
• Nonlinear Principal Component Analysis / Pier Alda Ferrari, Alessandro Barbiero
• Multidimensional Scaling / Nadia Solaro
• Multilevel Models for Ordinal Data / Leonardo Grilli, Carla Rampichini
• Quality Standards and Control Charts Applied to Customer Surveys / Ron S Kenett, Laura Deldossi, Diego Zappa
• Fuzzy Methods and Satisfaction Indices / Sergio Zani, Maria Adele Milioli, Isabella Morlini
• Appendix: An Introduction to R
• Index.