Understanding business research /

• Main Author: Weathington, Bart L.
• Other Authors: Cunningham, Christopher J. L., Pittenger, David J.
• Format: eBook
• Language: English
• Published: Hoboken, N.J. : John Wiley & Sons, [2012]
• Subjects: Management > Research > Methodology.; Business > Research > Methodology.; Social sciences > Research > Methodology.; BUSINESS & ECONOMICS > Education.; Electronic books.

Explore the essential steps for data collection, reporting, and analysis in business research. Understanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the...