Understanding business research /

• Κύριος συγγραφέας: Weathington, Bart L.
• Άλλοι συγγραφείς: Cunningham, Christopher J. L., Pittenger, David J.
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, N.J. : John Wiley & Sons, [2012]
• Θέματα: Management > Research > Methodology.; Business > Research > Methodology.; Social sciences > Research > Methodology.; BUSINESS & ECONOMICS > Education.; Electronic books.

Explore the essential steps for data collection, reporting, and analysis in business research. Understanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the...

Πίνακας περιεχομένων:

• Frontmatter
• Overview of the Research Process. Research and Business
• Ethics and Research
• The Foundations of Research
• An Overview of Empirical Methods
• Nuts and Bolts of Research. Writing the Research Report
• Reviewing the Literature and Forming Hypotheses
• Sampling: The First Steps in Research
• Creating and Using Assessments, Surveys, and Objective Measures
• A Model for Research Design
• Common Research Designs. Correlational Research
• Between-Subjects Designs
• Single-Variable Between-Subjects Research
• Between-Subjects Factorial Designs
• Correlated-Groups Designs
• Special Research Designs. Research with Categorical Data
• Qualitative and Mixed-Methods Research
• Appendix A: Statistics Behind the Research, or, 3What Was I Supposed to Remember from My Statistics Class Anyway?4
• Appendix B: Statistical Tables
• Index.