The growth drivers : the definitive guide to building marketing capabilities /

• Main Author: Bird, Andy
• Other Authors: McEwan, Mhairi
• Format: eBook
• Language: English
• Published: Hoboken, N.J. : Wiley, 2012.
• Subjects: Market segmentation.; Economic development.; Investments.; BUSINESS & ECONOMICS > Green Business.; Electronic books.

"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--