Bird, A., & McEwan, M. (2012). The growth drivers: The definitive guide to building marketing capabilities. Wiley. https://doi.org/10.1002/9781119208150
Chicago Style (17th ed.) CitationBird, Andy, and Mhairi McEwan. The Growth Drivers: The Definitive Guide to Building Marketing Capabilities. Hoboken, N.J.: Wiley, 2012. https://doi.org/10.1002/9781119208150.
MLA (8th ed.) CitationBird, Andy, and Mhairi McEwan. The Growth Drivers: The Definitive Guide to Building Marketing Capabilities. Wiley, 2012. https://doi.org/10.1002/9781119208150.
Warning: These citations may not always be 100% accurate.