The growth drivers : the definitive guide to building marketing capabilities /
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
| Κύριος συγγραφέας: | |
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| Άλλοι συγγραφείς: | |
| Μορφή: | Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Hoboken, N.J. :
Wiley,
2012.
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| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
| Περίληψη: | "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- |
|---|---|
| Φυσική περιγραφή: | 1 online resource (xxi, 294 pages) : illustrations |
| Βιβλιογραφία: | Includes bibliographical references and index. |
| ISBN: | 9781119961185 1119961181 9781119208150 1119208157 1119953316 9781119953319 |
| DOI: | 10.1002/9781119208150 |
