The growth drivers : the definitive guide to building marketing capabilities /

The growth drivers : the definitive guide to building marketing capabilities /

"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--

Bibliographic Details
Main Author: Bird, Andy
Other Authors: McEwan, Mhairi
Format: eBook
Language:English
Published: Hoboken, N.J. : Wiley, 2012.
Subjects:
Market segmentation.
Economic development.
Investments.
BUSINESS & ECONOMICS > Green Business.
Electronic books.
Online Access:Full Text via HEAL-Link
Description
Summary:"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
Physical Description:1 online resource (xxi, 294 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781119961185
1119961181
9781119208150
1119208157
1119953316
9781119953319
DOI:10.1002/9781119208150

Similar Items