|
|
|
|
| LEADER |
02790nam a2200661 4500 |
| 001 |
ocn774281378 |
| 003 |
OCoLC |
| 005 |
20170124071716.3 |
| 006 |
m o d |
| 007 |
cr cn||||||||| |
| 008 |
110817s2012 njua ob 001 0 eng d |
| 040 |
|
|
|a E7B
|b eng
|e pn
|c E7B
|d CDX
|d N$T
|d OCLCQ
|d OCLCF
|d OCLCQ
|d YDXCP
|d DKU
|d IDEBK
|d DEBBG
|d DG1
|d OCLCQ
|d COO
|d OCLCQ
|d AZK
|d GrThAP
|
| 019 |
|
|
|a 776537483
|a 961487651
|a 962623277
|
| 020 |
|
|
|a 9781119961185
|q (electronic bk.)
|
| 020 |
|
|
|a 1119961181
|q (electronic bk.)
|
| 020 |
|
|
|a 9781119208150
|q (electronic bk.)
|
| 020 |
|
|
|a 1119208157
|q (electronic bk.)
|
| 020 |
|
|
|a 1119953316
|q (hardback)
|
| 020 |
|
|
|a 9781119953319
|q (hardback)
|
| 020 |
|
|
|z 9781119953319
|q (hardback)
|
| 024 |
8 |
|
|a 9786613337757
|
| 029 |
1 |
|
|a CHNEW
|b 000604743
|
| 029 |
1 |
|
|a DEBBG
|b BV040783350
|
| 029 |
1 |
|
|a DEBBG
|b BV041904770
|
| 029 |
1 |
|
|a DEBBG
|b BV042740182
|
| 029 |
1 |
|
|a DKDLA
|b 820120-katalog:000600084
|
| 029 |
1 |
|
|a NZ1
|b 14976104
|
| 029 |
1 |
|
|a DEBBG
|b BV043394058
|
| 035 |
|
|
|a (OCoLC)774281378
|z (OCoLC)776537483
|z (OCoLC)961487651
|z (OCoLC)962623277
|
| 037 |
|
|
|a 333775
|b MIL
|
| 050 |
|
4 |
|a HF5415.127
|b .B57 2012eb
|
| 072 |
|
7 |
|a BUS
|x 094000
|2 bisacsh
|
| 082 |
0 |
4 |
|a 658.8/02
|2 23
|
| 049 |
|
|
|a MAIN
|
| 100 |
1 |
|
|a Bird, Andy.
|
| 245 |
1 |
4 |
|a The growth drivers :
|b the definitive guide to building marketing capabilities /
|c Andy Bird and Mhairi McEwan.
|
| 264 |
|
1 |
|a Hoboken, N.J. :
|b Wiley,
|c 2012.
|
| 300 |
|
|
|a 1 online resource (xxi, 294 pages) :
|b illustrations
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 347 |
|
|
|a data file
|2 rda
|
| 380 |
|
|
|a Bibliography
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice.
|
| 520 |
|
|
|a "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
|c Provided by publisher.
|
| 650 |
|
0 |
|a Market segmentation.
|
| 650 |
|
0 |
|a Economic development.
|
| 650 |
|
0 |
|a Investments.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Green Business.
|2 bisacsh
|
| 650 |
|
7 |
|a Economic development.
|2 fast
|0 (OCoLC)fst00901785
|
| 650 |
|
7 |
|a Investments.
|2 fast
|0 (OCoLC)fst00978234
|
| 650 |
|
7 |
|a Market segmentation.
|2 fast
|0 (OCoLC)fst01010139
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a McEwan, Mhairi.
|
| 776 |
0 |
8 |
|i Print version:
|a Bird, Andy.
|t Growth drivers.
|d Hoboken, N.J. : Wiley, 2012
|w (DLC) 2011034158
|
| 856 |
4 |
0 |
|u https://doi.org/10.1002/9781119208150
|z Full Text via HEAL-Link
|
| 994 |
|
|
|a 92
|b DG1
|
