The growth drivers : the definitive guide to building marketing capabilities /
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
| Κύριος συγγραφέας: | Bird, Andy |
|---|---|
| Άλλοι συγγραφείς: | McEwan, Mhairi |
| Μορφή: | Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Hoboken, N.J. :
Wiley,
2012.
|
| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
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