The growth drivers : the definitive guide to building marketing capabilities /
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
Κύριος συγγραφέας: | Bird, Andy |
---|---|
Άλλοι συγγραφείς: | McEwan, Mhairi |
Μορφή: | Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Hoboken, N.J. :
Wiley,
2012.
|
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
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