Product innovation toolbox : a field guide to consumer understanding and research /

• Other Authors: Beckley, Jacqueline H., Paredes, Maria Dulce, Lopetcharat, Kannapon
• Format: eBook
• Language: English
• Published: Hoboken : John Wiley & Sons, 2012.
• Subjects: New products.; Consumer behavior.; Marketing research.; BUSINESS & ECONOMICS > Marketing > Research.; Electronic books.

Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R & D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical ti...