APA (7th ed.) Citation

Beckley, J. H., Paredes, M. D., & Lopetcharat, K. (2012). Product innovation toolbox: A field guide to consumer understanding and research. John Wiley & Sons. https://doi.org/10.1002/9781118229248

Chicago Style (17th ed.) Citation

Beckley, Jacqueline H., Maria Dulce Paredes, and Kannapon Lopetcharat. Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research. Hoboken: John Wiley & Sons, 2012. https://doi.org/10.1002/9781118229248.

MLA (8th ed.) Citation

Beckley, Jacqueline H., et al. Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research. John Wiley & Sons, 2012. https://doi.org/10.1002/9781118229248.