Sensory and consumer research in food product design and development /

• Main Author: Moskowitz, Howard R.
• Other Authors: Beckley, Jacqueline H., Resurreccion, Anna V. A.
• Format: eBook
• Language: English
• Published: Ames, Iowa : Blackwell Pub., 2012.
• Edition: 2nd ed.
• Series: IFT Press series.
• Subjects: Food > Sensory evaluation.; Commercial products > Testing.; TECHNOLOGY & ENGINEERING > Food Science.; Electronic books.

During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the syste...