Sensory and consumer research in food product design and development /

• Κύριος συγγραφέας: Moskowitz, Howard R.
• Άλλοι συγγραφείς: Beckley, Jacqueline H., Resurreccion, Anna V. A.
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Ames, Iowa : Blackwell Pub., 2012.
• Έκδοση: 2nd ed.
• Σειρά: IFT Press series.
• Θέματα: Food > Sensory evaluation.; Commercial products > Testing.; TECHNOLOGY & ENGINEERING > Food Science.; Electronic books.
• Φυσική περιγραφή: 1 online resource (xiii, 424 pages) : illustrations.
• Βιβλιογραφία: Includes bibliographical references and index.
• ISBN: 9781119945949; 1119945941; 9781621982241; 1621982246; 9781119945970; 1119945976
• DOI: 10.1002/9781119945970

During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant information to build businesses. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by business leaders from both the research development and business develo.